The Trouble With Being a Big Advisor at a Small BD
March 19, 2021 By Jon Henschen, ThinkAdvisor What You Need to Know Several factors limit smaller firms’ ability to compete in today's broker-dealer marketplace. Besides struggling to add advisors, smaller BDs find their advisors retiring at an increasing rate or going fee-only. Their profit centers are on the decline, and they lack the ability to be rainmakers on services that drive growth. Advisors with large books of business sometimes consider joining a smaller broker-dealer to ensure that they rank in the top 10 or 20 in production (or yearly fees and commissions). Getting the extra attention, service level and admiration from BD staff, management and peers certainly has its attractions. But the ground is shifting under these advisors — with many unaware of the dynamics affecting smaller broker-dealers as well as some midsized firms. Recently,...