Gauging Broker-Dealer Service: How You Can, Why You Should
by Jonathan Henschen, CFS and featured in advisorbiz.com July, 2010: It's no secret: one of the main reasons reps leave firms is lousy back-room service. Sure, all broker dealers claim to offer terrific service, but the toughest thing for reps to gauge when selecting a firm is the quality of that service, and the various factors that can influence that quality, or lack of it. If you've already been burned by a broker dealer's approach to service you know what I mean, and should want to avoid reliving it. If you're new to all this, trust me: you'll want to avoid the experience. Either way, stick around, you'll all profit from what you're about to read. I might as well begin by explaining that from my 20 years in this business, I've learned that the...