Advisor Group Taps Erinn Ford to Lead Advisor Engagement
February 3, 2021 By Diana Britton, WealthManagement.com The former CEO of KMS Financial will lead a new team at Advisor Group dedicated to creating a "feedback mechanism" to better support advisors, tailored to their specific business model. Erinn Ford, the former CEO of Advisor Group subsidiary KMS Financial and former president of Cetera Advisors, has been promoted to executive vice president of advisor engagement at Advisor Group. In the newly-created role, she'll create a feedback mechanism to get advisors' input on the firm's offerings, and implement a business-segmentation approach to developing services and support across the firm. “My whole life I’ve had the opportunity to serve financial professionals, and what’s energizing for me, I’ll be able to have influence over all 11,000 at Advisor Group and bringing not only that sense of community, but also bringing the growth and efficiency...