4 Ways to Give Clients a ‘Wow’ Experience
February 24, 2021 By Jon Henschen, ThinkAdvisor There’s a lot for advisors to learn by reading “The Book of Wow,” which is based on the Art of Wow program created by Knowledge Labs — the value-added platform of Janus Henderson developed in partnership with Joseph Michelli, a client experience expert and best-selling author. The book is based on a survey of a wide variety of advisors, who share client experiences that go beyond their expectations — resulting in a “Wow.” According to the book, Wow experiences are unanticipated, surpass professional advice and involve actions that resonate on a personal basis with clients; they’re also often unique to each client. These experiences can be personal or tied to relationships between parties that go deeper and are more meaningful than what is normally experienced. Words are cheap, and actions speak...
