Which Firms Are Really Driven by Financial Planning?
June 21, 2022 By Jon Henschen, ThinkAdvisor What You Need to Know While consultative selling and financial plan-driven investing have grown dramatically, they are not as widely practiced as you may think. All investment decisions should be backed by some form of financial plan, but often they are not. Product-driven investing is increasingly being forced out, largely by FINRA fines. In 1989, I obtained a securities license through the penny stock firm J.W. Gant, with penny stock firms a common avenue for getting your securities license at the time. These firms were heavily sales driven, with every representative having the book “The Closer” on their desk. (Think of the movie “Boiler Room.”) One week after getting licensed and observing the representatives at this firm, I left for a sounder financial services foundation to build...