Amidst Proxy Battle, Avantax Adds to Executive Team
March 18, 2021 By Diana Britton, WealthManagement.com Avantax hires a CMO and elevates practice management leaders, even as an outside investor seeks to shake up the broker/dealer's parent company. While an activist investor wages a public proxy battle with its corporate parent, Avantax Wealth Management, the tax-centric broker/dealer created from the acquisitions of HD Vest and 1st Global, said Thursday it has added to its senior leadership team. Mike Holmes, a former marketing executive at USAA, joins the firm as chief marketing officer, with responsibility for growing and supporting the IBD’s 3,700 advisors and building the Avantax brand. Mike Kobs, who most recently ran an Avantax practice, MRK Financial Solutions, has been named vice president of enterprise relationships and business consulting. Kobs recently completed his succession plan at MRK. He’ll be leading a new ambassador...