Self-Leadership – Marketing by Example
by John Melchinger and featured in Broker World Magazine
January, 2007:
As the new year dawns, I’ve been thinking about a situation that has become worse for many advisors in the past few years and, unfortunately, shows no sign of abating. Advisors are faced with so many urgent situations that the urgent messes with the important. As advisors wade through the quagmires of minutia and immediacy, more important issues are placed on the “back burner.”
The logic observable in this reality is compelling. It reminds me of the observation coined when efficiency experts were running procedures and staff into death webs of efficiency ennui: “Efficiency is doing the right things the right way. Effectiveness is doing the right things the right way.” If you set clear priorities and concentrate on effectiveness,