Ease of shift from Pershing platform surprises reps who stayed with LPL
by Darla Mercado and featured in Investment News
October, 2009:
Advisers once annoyed by LPL Financial’s decision to move brokers from three acquired firms off Pershing LLC’s clearing platform say they’re pleasantly surprised by how the independent broker-dealer has eased their transition.
Close to a month after LPL shifted some 1,700 advisers affiliated with Mutual Service Corp., Associated Securities Corp. and Waterstone Financial Group over to LPL’s own clearing platform, advisers who remained through the transition are saying the change really hasn’t been all that bad.
“The technology is faster and more efficient, and now I can contact people directly at LPL, whereas before, I had to go through Mutual Service Corp. and then to Pershing,” said William Hamm, president of Independent Financial Partners.