Open VA Platform at Ameriprise May Be Less Than Open
by Bruce Kelly and featured in Investment News
March, 2010:
Ameriprise Financial Inc.’s plan to open its brokerage platform to outside variable annuities falls short of the open architecture favored by other independent broker-dealers.
The move, which is expected to occur by the end of the second quarter, is apparently aimed in part at boosting Ameriprise’s ability to recruit independent-contractor registered representatives and financial advisers. Such advisers are often big sellers of variable annuities and consider the in-vestment options available to them carefully before changing firms.
But Ameriprise’s shift to openness comes with strings attached, which may curb an adviser’s desire to sell variable annuities from outside providers.
For example, the roughly 9,000 Ameriprise advisers affected by the plan won’t be allowed to contact wholesalers from such VA giants as Axa Equitable Life Insurance Co.,