Relationship Building For Broker Dealer Recruiting
by Jonathan Henschen, CFS and featured in Broker/Dealer Journal
August, 2007:
In 1989, one of those “penny” stocks so common at the time sponsored my Series 7 license. After passing the exam, I spent three days listening in as experienced brokers made cold prospecting calls. At each advisor’s side was a copy of Jim Pickens’ and Ben Gay III’s, The Closer, now in its fifth edition (LJR Group/Hampton Books, 1980). For those unfamiliar with The Closer, it’s the classic, how-to sales text that promotes the same techniques demonstrated in “Boiler Room,” an intense film released in 2000 starring Giovanni Ribisi, Vin Diesel and Nia Long.
“Boiler Room” is well-named, pulsing with the vigor of rich young people wreaking the deliberate mayhem that comes from greed run amok.