Hybrid Hustle
by Diana Britton and featured in Registered Rep
April, 2011:
Independent broker/dealers have lately been ramping up their efforts to attract hybrid advisors, launching new recruiting efforts and rolling out integrated commission and fee-based platforms and hybrid-specific services. Meanwhile, two major custodians released reports about the importance of the hybrid market — defined as those firms that operate an independent RIA and have a broker/dealer affiliation — in the past several weeks.
Hybrid advisors still represent a small segment of the business, accounting for only about 5 percent of all advisors, but that number should rise to around 8 percent by 2014, according to Cerulli Associates. Cerulli projects total hybrid headcount will grow 11.8 percent this year to about 15,830 advisors.
“Broker/dealers who do not carefully evaluate the hybrid opportunity run the risk of being at a competitive and economic disadvantage,” said Jim Roth,