Appointment of former LPL exec Robert Moore to Cetera’s board could help embattled B-D restore its brand
May 20, 2016
By Bruce Kelly, Investment News
People inside and outside the company say word of the new chairman has already given a lift to morale of advisers
The pending appointment of Robert Moore, an experienced broker-dealer executive, to serve as chairman of Cetera Financial Group, could help the embattled B-D restore its brand and has already given a lift to the morale of its advisers, according to people both inside and outside the company.
A source familiar with Cetera’s plans told InvestmentNews this week that Mr. Moore, the former president of the nation’s largest independent broker-dealer, LPL Financial, would be named non-executive chairman in the coming weeks as the board is revamped.
Cetera moved one step closer to implementing those plans Thursday after its parent company,