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In August LPL bought NPH’s assets from Jackson National Life for $325 million and has since been enticing advisors within the network to onboard with LPL so that it could hit an onboarding bonus.

Anita Ritter, an FA at Cambridge, confirms she was the target of an outreach with the same terms as previous offers to advisors at Cetera Financial, Securities America and Kestra Financial – where many former NPH advisors went after the sale.The offer made to Ritter – and other advisors – is 50 basis points on assets for joining LPL’s RIA and 40 basis points if they join LPL’s hybrid offices of supervisory jurisdiction. The deals would be in the form of forgivable loans.

But Cambridge Investment Research says it is unconcerned with LPL’s outreach. Cambridge will continue its current course despite “recruiting efforts across the industry [that] seem to be very competitive,” says Cindy Schaus, a company spokeswoman.

“We find that Cambridge’s written plan, structure and resolve to be independent is very appealing to advisors” and strong enough to dissuade them from joining LPL, she adds.

Jonathan Henschen, president of recruiting firm Henschen & Associates, thinks Woodbury Financial may have a target on its back.

“If [LPL] were going to cast a wider net, Woodbury would be next in line [as LPL works] their way down firms that have been successful in taking” advisors from NPH following the LPL deal, he says.

LPL declined to comment on its recruitment of former NPH advisors.