Woodbury Draws Reps with ‘Human Touch’
by Bruce Kelly and featured in Investment News January, 2006: New York - One growing insurance-owned broker-dealer says that it is the human touch that keeps and attracts registered representatives. The market is such that "with meaningful reps, they want to find a home and stay there," said Brian Murphy, chief executive of Woodbury (Minn.) Financial Services Inc. Since its parent, The Hartford (Conn.) Financial Services Group Inc., acquired broker-dealer Fortis Investments Inc. of Boston almost five years ago, Woodbury has grown at a rate of 15% annually, he said, reaching about $175 million in gross revenue last year. The firm has nearly 2,100 affiliated registered reps and 200 employees. The reps hail from other independent-contractor firms, with several large-producing groups scheduled to join Woodbury this month, Mr. Murphy said, adding that reps both join...