Voya takes on bigger rivals with new RIA channel
September 3, 2015 By Mason Braswell, Investment News New platform will let the firm offer affiliation options like those at larger broker-dealers such as LPL and Raymond James Voya Financial Inc. is casting its lot with a number of other large broker-dealers looking to capitalize on the rapid growth in fee-based business by opening a new channel aimed at advisers with their own registered investment adviser. The hybrid RIA platform, which will be open to advisers with $100 million or more in assets under management, will allow investment advisers to use Voya's platform and broker-dealer for commission-based business while operating under their own brand and filing their own ADV form, according to Andre Robinson, head of advisory services at Voya. Previously, investment advisers had to register under the Voya corporate RIA. “When we started to...