Find the Perfect Broker/Dealer Match
by David Port and featured in Boomer Market Advisor October, 2007: The question greets visitors to the Henschen & Associates Web site in big, bold letters: “The grass can be greener, but over which hill?” It’s much more than a rhetorical question for advisors who are assessing the state of their broker/dealer relationships or contemplating the wisdom of seeking greener pastures with an entirely new firm. Given the transitional headaches that seem inevitably to accompany a change in broker/dealers, reps who have endured the process say the overall proposition offered by the broker/dealer to make a switch must be compelling. “It is a huge undertaking for a rep to change broker-dealers in today’s environment”,” says Cliff Oberlin, CEO of NRP Financial, an independent broker/dealer based in Bryan, Ohio. “I wouldn’t want to do this again,”...