Call In… The Specialists
April 2, 2012 by Jerry Gleeson, Registered Rep Niches are beautiful As markets change and the financial advisory industry demands new services, advisor teams that have the right skills and are paying attention can position themselves as the next go-to practice. “There's this push for specialization in different areas of your practice,” says Ryan Svatora, whose UBS practice catering to gay clients has seen growth as the gay marriage debate has intensified in recent years. (See profile, page 36.) “More and more firms are beginning to roll out niche marketing services, not only to the LGBT community but to other niche markets as well.” Historically, advisory teams looked for FAs whose skill sets complemented gaps in their own — for example, seeking to add a financial planner or someone who knows his way around...