GunnAllen Moves to Upgrade Image
by Bruce Kelly and featured in Investment News July, 2006: New York - In an effort to pump new life into its growth plan, GunnAllen Financial Inc. plans to launch a recruiting and advertising campaign by fall that focuses on the services it offers to registered representatives and advisers. The moves come amid recent additions to, and revamping of, the Tampa, Fla.-based firm's roster of executives - including hires from key competitors, such as Wachovia Securities LLC of Richmond, Va. "We have great programs now, the depth and breadth of our platform," said David Levine, senior vice president and director of national sales for GunnAllen. "The message, the identity of the firm, needs to be redefined and better communicated." As proof of the firm's added strength, Mr. Levine cited a number of new hires, including...