Waiter, There’s a Fly in My Soup! Looking for Nice People
by Jonathan Henschen, CFS and featured in Broker-Dealer Journal January, 2007: A functional back-office that delivers good service to advisors must be nurtured by management. No matter how much they produce, advisors who are rude and condescending to support staff should be weeded out before setting a dangerously negative tone. Recently, I started a weekly 30-minute radio show through ProducersWeb.com interviewing broker/dealers. It wasn’t long before I discovered a reoccurring pattern among my guests. When asked what kinds of advisors they target, instead of “Advisory focus,” “Big producers” or “Financial planning Approach,” as I was expecting, their first reply is usually: “We want them to be nice!” But that focus made perfect sense the more I thought about it, since the alternative to “nice” can have dire effects on a firm’s back office, and...